WINNIPEG – The Canadian International Grains Institute today welcomed the announcement by Agriculture Minister Gerry Ritz of a new producer check-off that will enable Cigi to continue to undertake activities to support the promotion of western Canadian wheat, durum and barley in markets around the world.
Murdoch MacKay, Cigi’s board chairman said, “We’re pleased Minister Ritz has delivered on his commitment to western Canadian farmers to ensure that Cigi continues to provide customer contact and support services, undertake efforts to maintain the brand of “the best wheat in the world” and build valuable knowledge of international customer requirements. We welcome this announcement and the clarity it brings to Cigi’s programming capability.”
The check-off that was announced will replace the funding that the CWB previously provided to Cigi to undertake market development and wheat branding activities around the world. “This funding will enable Cigi to deliver appropriate programming to ensure Canadian wheat continues to enjoy preferred access to global wheat markets,” said Mr. MacKay.
Earl Geddes, Cigi Executive Director said, “This is great news. It confirms that Cigi will be able to move forward with a very strong program of promoting wheat, durum and barley and gives us the ability to do long term program planning. With the transition to an open market in Western Canada, customers have been asking Cigi if we will continue to provide them with the technical support and expertise that they have come to rely upon. This funding ensures that we are in a position to continue to meet customer needs as we work on behalf of farmers to position their crops in key markets.”
Cigi is an independent market development institute created in 1972. Its mission is to create profitable opportunities for Canadian field crops through the delivery of technical expertise, support and customized training to the domestic industry and customers around the world. Cigi is funded by farmers, the Government of Canada (AAFC) and industry partners.
For more information contact:
(204) 983-4980/cell: (204) 955-1191