Industry insights and ideas brought forward at conference

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The Canada Grains Council and Grain Growers of Canada held an excellent conference at the end of November in Ottawa entitled “2012: The Dawn of a New Era in Canada’s Grain Industry.” The conference was attended by senior representatives from across the grain industry and government. I attended on behalf of Cigi and used the opportunity to meet with key representatives and discuss how Cigi can best support the industry in achieving its marketing objectives.

There was a great deal of enthusiasm expressed for the future of agriculture as 2012 production was excellent and markets are seeking Canadian products. A wide range of speakers presented their insights into industry issues and outlined steps to a prosperous future. Some of the topics discussed included what the vision should be for Canada’s agriculture industry in 2020, how should the Canada Grain Act be changed to meet the needs of a changing industry, and options to kick start cereal crop innovation.  It was also very encouraging to hear how well deliveries are going and that a significant portion of this year’s crop is already en route to customers.